[opendtv] How to print money
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 14 Jun 2011 07:45:06 -0400
Deborah McAdams wrote:
Nielsen said reality shows on both broadcast and cable networks had
the most placement occurrences during the first quarter of 2011,
accounting for over half of all placements. While consumers can
better remember the brands of placements during sitcoms, placements
in reality programs are the most effective at positively impacting
viewer opinion of the integrated brand, Nielsen found.
GOTTA LOVE IT.
1. Build a business offering high quality content paid for with
limited advertising,
in return for virtually free use of spectrum;
2. Increase the advertising load;
3. Replace high quality content with unscripted reality shows;
4. Demand a second revenue stream from subscriber fees collected by
your MVPD partners;
5. Create a third revenue stream with product placements in the content.
Regards
Craig
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- » [opendtv] How to print money - Craig Birkmaier
