[opendtv] Re: How did Plug and Play (cable) come to include ATSC?
- From: Mark Aitken <maitken@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 17 Nov 2004 13:02:22 -0500
Personal opinion (mine) here...
Until there is agreement on full stream carriage, not a single
broadcaster is willing to even think about a true commitment to
interactive. I agree that there is a LOT more that Broadcasters could be
doing...and Broadcasters are (by and large) trying to work with cable
(some representatives more than others), and there have been strategic,
important changes in direction on some fronts (i.e. ATSC dropping DASE
in favor of ACAP, an OCAP interoperable standard). There is work on the
codec front underway too (interesting babbling from the CE guys on that
one!).
But there needs to be an understanding that the added efforts (total
value equation) will end up being distributed by WHATEVER means (OTA,
cable, DTH, WiFi/WiMax, xDSL, ...WHO CARES!). And I say that
understanding that as local Broadcasters we have a GREAT DEAL that all
those "other" distribution platforms want to leverage.
That is why negotiated re-transmission agreements are so important (no
free lunch)!
End of personal opinion...
tjharvey@xxxxxxx wrote:
>There are many elements of the digital transition that is still being
>overlooked. DTV has the ability to convey to the consumer a much richer
>content than is currently being provided by broadcasters. Interactive
>television is still stagnating in the United States. Consider also the future
>use of more efficient video and audio codecs for delivery.
>
>Terry Harvey
>
--
Regards,
Mark A. Aitken Director, Advanced Technology
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