[opendtv] Re: How Many Strikes Until They're Out?
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 1 Apr 2008 10:00:26 -0400
Craig (I) wrote:
This is the same company that brought us the DTV team, which ALSO
really pissed of the NAB and the broadcasters. And then there were
all of the failed Microsoft ventures in cable, and the 8th wonder of
the world. Media Center PCs. Fortunately, most the world does not
look to Microsoft for leadership and reliability.
A study about branding was released yesterday, and once again Apple
came out on top, but that's not why I am writing this. The study
looked at many aspects of branding both positive and negative.
here's a link:
http://brandchannel.com/start1.asp?fa_id=415
For example, in response to the question:
Which brand do you want to argue with? Why?
Arguments are often the catalyst for growth, innovation, and
inspiration-arguments involving brands aren't any different. So when
given the opportunity, brandjunkies reveled at the chance to ask
their favorite targets the tough questions.
The Top Five: Microsoft, Apple, None, Coca-Cola, McDonald's
These quotes are about Microsoft
"They must rethink their values to make them match with their most
influential opinion leaders: IT staff and professionals."
"Because they are product-driven, instead of customer-driven."
"They are so widespread and we all use their products, yet they are
such frustrating products to use. Very little innovation for the size
of the company."
And to the question:
If you could rebrand any brand, what brand would it be?
Once again brandjunkies are being called upon to offer their most
helpful and insightful branding industry advice. When the occasion to
rebrand brands presented itself, our readers couldn't type fast-OR
LOUDLY-enough.
Top Five Answers: Microsoft, USA, Ford, Coca-Cola, Pepsi
"What once was the forefront college-campus brand has lost its edge
and its avant-garde appeal. Not a complete rebrand but a definite
rethink of some core brand values and how these are communicated."
"It's gone from innovative and bold to stodgy and a follower. But
rebranding is only one step since it really needs a major shift in
how it thinks. "
"Microsoft elected to brand its online services and apps with the
Windows brand-a brand that while strong and impactful on the
enterprise and b2b level, is your father's Oldsmobile to the
millennials."
It is also interesting that the USA, once the envy of the world, now
is perceived as being in need of rebranding. Maybe the rest of the
world is growing tired of U.S. media too?
Regards
Craig
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