[opendtv] Re: Here we go again...

  • From: dan.grimes@xxxxxxxx
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Wed, 2 Jul 2008 14:34:14 -0700

Don't people kind of expect a sound system with AM/FM tuners and CD 
playback to be in the car they buy now days?  And the system is still 
listed on the window stickers.

And if they expect a radio, why wouldn't they expect a radio with the 
ability to receive any and all radio programming? 

In fact, I wouldn't doubt that more customers will require the sound 
system to have MP3 player hookups and subscription service reception as 

Certainly aftermarket radios are more popular than ever, but I believe 
there are still many people that buy a car based on features including the 
stereo.  I did when I bought a new car.  A good CD player and FM tuner was 
one of the required features in a long list of add ons.  And manufacturers 
are always looking for add ons that sound like the customer is getting a 
feature-loaded car.  HD radio sounds like a good selling point to me.

Of course, I always must admit that I am far from the typical media 
consumer.  I still love listening to live radio while riding in my car.  I 
don't own an iPod (takes too much time to manage) and I don't often listen 
to music CDs (I like the variety of radio).  Satellite is yet another 
monthly fee I cannot afford and I like the local DJ and information I get.


John Willkie <johnwillkie@xxxxxxxxxxxxx> 
Sent by: opendtv-bounce@xxxxxxxxxxxxx
07/02/2008 01:12 PM
Please respond to


[opendtv] Re: Here we go again...

Maybe it's different for old fogies on the Right coast, but in Southern 
California, it's quite common for people to buy cars based on car features 
and not the type and style of floor mats, or even the radio.

I might have missed it, but it's been more than a decade since I saw a car 
commercial that even mentioned the radio as being a product attribute.

Unless I've missed something, car radios seem to have one or two standard 
form factors and there are a wide variety of "after-market" radios 
available, in a vibrant market.  I am even of the understanding that car 
radios are cheaper than the cars themselves.

I am even of the belief that a car without an OEM radio is often cheaper 
than a car with a radio, but that all cars have the standard form 
factor(s) that permit -- and I realize this may be shocking to some -- a 
customer to add an after-market radio to a radioless car. 

I suspect that one factor leading to lower than anticipated adoption of 
iBiquity is the excrebable commercials -- they make fun of prospects AND 
customers -- put out by HD radio partners.  Clear Channel San Diego has 
these insulting exercises all day and night.  It just makes me think they 
are clueless about marketing.  A new series started up in the last week or 
so, but they still are beyond edgy.

Since iBiquity seems to charge exorbiant IPR fees (at least to 
broadcasters) including $5,000 per year per station for a license fee 
(above any equipment purchase/maintenance) I suspect that HD radio is 
something of a large market phenomenon.  To the extent it is a phenom.

It's probably not unfair to assume that makers are also charged high fees. 
 Since few customers chose cars based on the radio, and even fewer are 
seeking HD radio [a horrible marketing name, by the way], I suspect that 
adding HD radio to all -- say -- Ford models would add to their costs, and 
wouldn't help them stem the sales/revenue/profits slide.

I'm no fan of paying for content that is otherwise available for free. 
However, if you look beyond that, there are powerful attractants for XM 
and Sirius.  The latter offers NPR, and the former, among other offerings, 
includes three Afro-pop channels.  I doubt that among the "multitude" of 
HD radio channels out there, there aren't two Afro pop channels in the 
U.S.  XM also offers at least three reggae channels.  Not reggae programs, 
three reggae channels!

Of course, 'bert could prove me wrong.  Does he have a iBiquity radio in 
his car?  Has he ever bought a car based on the radio that was installed?

John Willkie

-----Original Message-----
>From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
>Sent: Jul 2, 2008 3:51 PM
>To: opendtv@xxxxxxxxxxxxx
>Subject: [opendtv] Re: Here we go again...
>John Shutt wrote:
>> Patience, Bert.  Things are in the pipeline for OEM HD Radio.
>> http://delphi.com/manufacturers/auto/entertainment/audio/hd/
>Thanks, John. Here's to hoping.
>Ford is offering HD Radio now, even as backfit to models as far back as
>The cars that offer HD Radio are listed here. Not nearly enough yet.
>check it out.
>No word yet from GM itself, although it looks like you're onto
>something. These guys rarely dsclose what they have in the works.
>Aftermarket might work, but not so good if the radio display is
>integrated with other system, such as OnStar.
>This is probably like FM radio. It needs to be painlessly available in
>cars before the medium can take off. The converse, of course, is also
>true. If OTA TV becomes difficult to receive in apartments, because the
>distribution plant was usurped by one (or more) MVPD, even people who
>would otherwise use it often lose that option.
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