[opendtv] Re: Google says broadcasters misunderstand Google TV
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Tue, 9 Nov 2010 06:51:31 -0400
At 12:36 PM -0800 11/8/10, Kon Wilms wrote:
I wouldn't call this a misunderstanding on the conglom's part - I
would call it pure stupidity.
If they were smart they would work with Google to optimize their sites
and search rankings, and start working closer with their partners like
IMDB to get them better visibility. Better visibility and more online
content means more online ad space and revenues for them, and an
increase in viewer loyalty since augmentation of their shows means a
richer viewer experience.
Television is no longer a linear or VOD experience. Here they have the
opportunity to change their programming models before the competition,
with zero investment in infrastructure except their own SEO and
content.
The internet-based content augmentation model via internet 'STB' is
going to eliminate the traditional interactive STB market in the long
run, IMO. It will become just another dinosaur unable to keep up with
change.
Instead they choose to stick their heads in the sand and wonder why
consumers are flocking to Netflix and the like.
Kon has it exactly right.
Consumers have demonstrated their willingness to PAY for their
entertainment fixes...
Cable/DBS subscriptions and VOD
VHS/DVD sales and rentals
Video games
Netflix
Audio CDs, Amazon (downloads) and iTunes
The real issue is not whether any system is "open." The issue is the
value perceived by the consumer and the user experience.
As I have stated many times before, when the cost of a service - e.g.
cable and DBS today - get too high it opens the floodgates to new
forms of competition.
This certainly won't be the first time in history that an entrenched
industry gets too greedy and falls on its own sword.
Regards
Craig
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