[opendtv] Fwd: Re: [Tig] Sony Corporation Atsugi Technology Center
- From: Cliff Benham <flyback1@xxxxxxxxxxx>
- To: undisclosed-recipients:;
- Date: Thu, 17 Mar 2011 15:03:01 -0400
FYI Sony Tape mfg plant offline...
-------- Original Message --------
Subject: Re: [Tig] Sony Corporation Atsugi Technology Center
Date: Thu, 17 Mar 2011 12:51:10 -0400
From: quinn <qrichardson@xxxxxxxxxxxx>
To: tig <tig@xxxxxxxxxxxx>
CC: Jim Mann <colorist444@xxxxxxxxxxx>
Sohonet http://www.sohonet.co.uk sponsors the TIG.
Digital Vision is patron of the TIG.
Patrick Inhofer supports the TIG.
Colorist Directory at http://tig.colorist.org/wiki/Category:Colorist
====
we got a note from one of your sale folk...
Tsunami Coming to the Broadcast Industry - How to Prepare
As some of you may or may not know, the main Sony plant for manufacture
of magnetic media, The Sendai Technology Center which made XDCAM, HDCAM,
HDCAM SR and Digital Betacam was in Sendai, Japan and has ceased operations.
By all accounts it is toast.
Considering it’s proximity to the coast it’s no wonder. From what is
being said in the industry it will be at least 6 months before it’s up
and running. And this does not factor additional earthquakes, lack of
power and possible nuclear contamination.
Networks, dubbing houses, post and production companies are scrambling
to get tape and disks for acquisition and finishing and all the major
distributors are releasing what they have to current customers on a very
limited basis. Here is what is left on Amazon. XDCAM. HDCAM. Digital
Betacam. Prices have already gone up and are likely to continue to climb.
The good news at this point is that there is apparently a XDCAM disc
plant in South Korea that is operational. However it is apparently
smaller than Sendai and not likely to keep up with demand. Presumably as
as XDCAM is Blu-ray, and professionals are not the only people using
Blu-ray, it’s just as likely that there will be shortages of The King’s
Speech.
So what does all this mean? And how do you prepare for this coming tsunami?
Tapeless workflow will dominate because it has to. Sony EX1 and Sony EX3
systems are likely to fly off the shelves. SxS cards and pro level
Compact flash cards will be selling at a clip. P2 cameras and P2 cards
stand to gain a great deal as people grapple with what to shoot on.
Hard drives are also likely to go up in price or at least hold steady.
Good ruggedized drives like the La Cie 500 gig are going to be very popular.
Systems that record ProRes and other flavors to compact flash via HD SDI
like the AJA Ki Pro, and Convergent Design’s Nano Flash are going to
start popping up everywhere and are likely to sell out in the near term.
We might even see a resurgence of 16mm and 35mm film in television. Oh,
the irony.
How will this affect specific people?
If you’re a shooter, and have a broadcast camera with HD SDI, you’ll
need to buy a Nano Flash or AJA Ki Pro or AJA Ki Pro Mini pretty fast.
That or move to EX1, EX3,P2 or a good DSLR system and great instructions
on how to do it.
If you’re an editor, expect to go completely tapeless, getting
everything in on cards of some sort, and exporting to and shipping a
good drive. Yousendit will become your new friend if it isn’t already.
If you’re a post house, it’s going to be all about education for your
clients. Luckily many clients are already tapeless and expect internet
delivery. The broadcast clients are a different matter and Panasonic D-5
may have to be the new format.
No doubt about it, it’s a mess.
At this point it's almost trite to say that the Japan earthquake and
tsunami underline our inter-connectivity on this planet. Hopefully they
are over as natural events, and with luck and the courage of the
Fukashima 50, the nuclear reactors will be under control soon.
Still, the fallout is spreading all over the world and it’s no time to
shelter in place.
As the proverb goes - Fortune favors the bold.
--
Jon Miles
Two Dragons International Inc.
Facebook.com/TwoDragons
703-283-0004
Our new book:
The 10 Ways to Get and Keep Your Man
The 10 Ways on Facebook
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On Mar 17, 2011, at 12:36 PM, Jim Mann wrote:
Sohonet http://www.sohonet.co.uk sponsors the TIG.
Digital Vision is patron of the TIG.
Patrick Inhofer supports the TIG.
Colorist Directory at http://tig.colorist.org/wiki/Category:Colorist
====
Rumor has it that the Atsugi plant is off line, and is the sole source of
HDcamSR tapes. Some productions are already shifting away from SR. Does
anyone know more?
You can Google earth the plant at:
Lat: 35°25'42.76"N
Lon: 139°22'9.02"E
Regards,
Jim Mann
Jim Mann
Freelance Colorist
http://tig.colorist.org/wiki/User:Jim_Mann
Skype: jim.mann444
C.516-250-0909
colorist444@xxxxxxxxxxx
_______________________________________________
http://reels.colorist.org
http://tig.colorist.org/wiki3
_______________________________________________
http://reels.colorist.org
http://tig.colorist.org/wiki3
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