Eory Frank-p22212 wrote: >John Shutt wrote: > > > > >>Frank, >> >>If the US were to switch to DVB-T COFDM, would there be enough similarities >>with a US DVB and an Australian HD DVB set top box to justify a company >>building them for the US market, even given the same demand level as ATSC? >> >>I think it would be much more likely to be able to "piggy back" the R&D that >>went into those Australian HD devices, and have product available here. >> >> > >I believe that a "multiple markets" product strategy that is fundamentally >based on one product (save software differences and minor hardware >differences) would make financial sense. "Piggy backing" the R&D into volume >sales is everything. Or as Dermot would say, "it's all about economies of >scale." > >But even with a plug-and-play OTA technology, where mundane things like >receiver performance are not an issue, there are so many differences between >the US and foreign OTA TV markets that I would not bet my money on OTA DTV >commercial success in the US. Not without the presumed (negotiated) carriage >by cable & DBS. A single TV broadcaster -- even with multicasting -- cannot >offer real competition to the cable/DBS multichannel packages. Ventures like >USDTV are a step in the right direction, but not enough, IMHO. Even an >offering like Freeview -- wildly successful on its home turf -- would fail >miserably here. The fact that it's free is compelling. The fact that it's not >the same "basic cable/sat channels" that we're all used to would make it >uninteresting to most US TV consumers. > >-- Frank > > I disagree with your last statement. In the UK you do have SKY with a similar package to our cable and satellite services and sometime this year Freeview sales will surpass SKY after only three years. In fact I expect SKY sales to stall this year because of Freeview. There are other ideas than USDTV that will be tried in the US. Bob Miller ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.