[opendtv] Fuse marketing campaign spoofs Apple iPod ads

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Mon, 19 Jul 2004 08:55:56 -0400

     Fuse marketing campaign spoofs Apple iPod ads
     - Jul 19, 2004 03:00 AM (Reuters)

By Sue Zeidler

LOS ANGELES, July 19 (Reuters) - Seeking to expand its
growing franchise among the hip youth market, the Fuse 24-hour
music television network on Monday launched a new ad campaign
that plays on the wildly popular iPod "silhouette" billboards.

"Our ad strategy has always been to poke fun at the most
prominent issues in pop culture. We're just playing with the
hot buttons," said Marc Juris, president of Fuse, which in the
past has poked fun at rival MTV and others in various ads.

In its latest ad campaign, Fuse borrows from the figures in
black silhouette that have been a signature of Apple's
high-profile campaign for its popular digital music player

Launched in May 2003, Fuse now reaches nearly 40 million
subscribers and is available primarily on satellite and digital
cable systems.

Calling the ads a "nod" to Apple's contribution to the
digital music revolution, Juris said, "We're going after music
lovers and are all about being interactive and the iPod has
clearly redefined the way people experience music," he said.


     - http://finance.lycos.com/home/news/story.asp?story=42569522

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