[opendtv] Freeview overtakes Sky's UK subscriber base
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 20 Apr 2007 16:45:28 -0400
If there are about 22M households in the UK, which should be about
right, then this means that DTT-only households account for about 37
percent of the total, and DBS has 36 percent of UK households.
Analog OTA TV households are 24 percent. That leaves only 3 percent to
cable.
Bert
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http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=2379
Freeview overtakes Sky's UK subscriber base
Freeview has marked a major milestone by overtaking BSkyB's UK
subscriber base. The digital terrestrial platform is now the main TV
provider in 8.2m homes. Sky ended 2006 with just under 8m UK
direct-to-home subscribers for its digital satellite service.
"Over the past four and a half years, Freeview has gone from zero to
being the nation's favourite digitial TV provider," said Freeview
general manager Cary Wakefield.
Wakefield announced that in May set-top boxes with integrated digital
television recorders would go on sale, and predicted more than 10m
Freeview Playback devices would be sold by 2010.
"It's the next chapter of the Freeview story. We will be very surprised
if Freeview Playback doesn't feature in the top 10 Christmas gifts," she
added.
In January JupiterResearch forecast that Freeview would be the biggest
beneficiary of the UK's digital switchover. Its report said of the 5.3m
households with analogue TV on their main set some 4.6m homes would
select Freeview while Sky would gain a further 1.2m and Virgin Media
700,000 subscribers.
IPTV operators such as BT with its recently launched BT Vision service,
and Tiscali with its Tiscali TV proposition, will gain a further 1m
subscribers between them.
Lovelace Consulting 19.04.2007
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