Mark Aitken wrote: > So what if there were money to be made EXCLUDING new business? > (not my words) > > http://www.nabfastroad.org/jan14rptfinaldouble.pdf > > $2.0B annual total ($1.1 annual local market station take) based > just on additional ad revenues. (not my numbers) Always made sense to me. Note that at $20 per month subscription fee, it looks like TV on cell networks appears not to be self-sustaining. They say if price goes down to $5 to $10, they may achieve 20 percent penetration. I had to chuckle about the vehicular business model. "What's in it for us?" is what the auto manufacturers want to know. If there's a subscription fee involved, they expect a kickback, and likelihood of adoption would be higher. "The absolutely critical issue is: 'What is in this for the manufacturer?' If the answer is either unclear or not much, then incorporation of the new product is a dead issue. In a situation where there is a subscription service linked to the new vehicle enhancement (e.g., subscription TV), then the manufacturer would most likely expect to share in the revenues, including and especially renewals." It sheds more light on the HD Radio and satellite radio situation with GM. Although, interestingly enough, they say Ford has interest in Sirius, and yet Ford is one of the few auto manufacturers that does offer HD Radio, even retrofit to older vehicles. Hmmm. There may need to be more in depth analysis of the auto market for FOTA reception of entertainment content. They devalue the laptop PC market, saying that regular 8T-VSB would be used by these instead of M/H. But they also suggest that M/H content may NOT be a simulcast with other streams to fixed receivers. And that this issue hasn't been fleshed out yet. Well, I'd say, likely different content for the M/H channel at least some of the time? And therefore it would make sense to allow at least laptops to receive both, selectable by the user, rather than forced by some auto-select algorithm. This would increase the priority of laptops for M/H from their current lowest position in the study. As expected, they conclude that for the FOTA model, a single standard would offer the greatest rewards. Makes sense to me. Bert ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.