[opendtv] Fox is a Cable Network??
- From: <tjharvey@xxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>, <opendtv@xxxxxxxxxxxxx>
- Date: Wed, 8 Sep 2004 19:24:04 -0400
Broadcast Enginnering claims that Fox was the first cable network in history to
have a larger RNC audience that the 'broadcast' networks!
I suppose this is the first time in history that Fox is labelled as a 'Cable'
network....
Broadcast Engineering September 8, 2004
News
FOX attracts more convention viewers than broadcast networks
Sep 8, 2004 8:00 AM, News Technology Update,
The FOX News Channel (FNC) beat the three broadcast networks in ratings during
the Republican National Convention.
On Sept. 2, 7.3 million people tuned in to FNC to watch President George W.
Bush deliver his acceptance speech from the Republican Convention. That
compares to 5.9 million watching NBC, 5.1 million viewing ABC, 5 million tuning
in to CBS and 2.7 million and 1.7 million watching CNN and MSNBC, respectively.
FNC drew more viewers than the networks on the previous two evenings of
coverage as well.
The FNC feat marks the first time in broadcast history that a cable news
network has surpassed the major networks in total viewers watching a political
convention.
Industry pundits and observers are uncertain what to make of the FNC ratings
victory. Some argue that it?s understandable that FOX would outdraw viewers
interested in the Republican National Convention because of its conservative
bent. FNC on-air talent and management bristle at that suggestion, saying the
network maintains its objectivity and has built viewer interest and loyalty
with objective reporting and a more dynamic look.
On the surface, the networks? slide is surprising because they reach about 110
million homes while FNC is available in 85 million U.S. TV households. But, the
networks? declining viewership could be seen as a consequence of their decision
to scale back coverage of the conventions when compared to previous efforts.
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