[opendtv] Re: Forbes: ESPN Tries To Have It Both Ways
- From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 4 Mar 2014 08:47:28 -0500
On Mar 3, 2014, at 6:02 PM, "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
wrote:
>
> Perhaps. If a sports fan who only watches ESPN and the local TV stations
> could get by with only $30/mo, he might just be thrilled. The point being,
> ESPN is not only considering unwalled Internet distribution, but also no
> bundling with any other content than its own content!
There have been many reports about what ESPN is "considering." I can give you
hundreds of links to analyst opinions about what Apple is considering for their
next big thing.
But ESPN is NOT letting their very expensive content out of the walled gardens;
the best YOU can do is use the MVPD username/password of a friend or colleague
who does pay the MVPD tolls.
>
> The other point to make is that with Internet distrbution, it's only up to
> ESPN and the sports leagues to decide whether they want to rake in the
> millions in ad revenues they COULD be getting, with global distribution of
> even an unchanged US stream. The owners of content are the only ones that
> have to make these decisions. Even if the overseas MVPDs get miffed, the
> owners of content hold the cards.
We've been over this many times Bert. It's not just a matter of playing with a
"loaded deck." They also get to decide how to play their cards, and there is
little indication that they are going to deal you a free winning hand. Business
models matter, especially when they are delivering monopoly rents.
Regards
Craig
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