[opendtv] Re: Finally anamorphically compressed 480i

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sun, 23 Jan 2011 09:18:28 -0500

At 7:24 PM -0600 1/21/11, Manfredi, Albert E wrote:

Cliff Benham wrote:


 You think the programmers don't care about 50% of the viewing audience?
They "care" so much that they make all of the premium material 16:9. What makes these programmers so coy about SD ads and SD versions of HDTV programs?? 

Let me count the ways...
Broadcasters serve a disproportionate percentage of laggards, a large percentage of which are still using older NTSC TVs. So 4:3 is still important, maybe even more important for broadcasters...
Many stations still are not shooting 16:9 SD much less HD. So they can only produce local commercials in 4:3.
There are very large international markets for older 4:3 programming and 4:3 versions of new shows. This is a major reason that most widescreen, made for TV shows, do not have any critical action outside of the 4:3 safe action area. 

Regards
Craig


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