[opendtv] Re: FCC Proposes Defining 'Linear' OVDs as MVPDs | Multichannel

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Mon, 29 Sep 2014 23:12:48 +0000

Craig Birkmaier wrote:

> What say you now BERT?
> The FCC is about to classify the planned Sony, Verizon and AT&T over
> the top (streaming) services as MVPDs, allowing them access to the
> same bundled content as the cable, DBS, FIOS, and Google Fiber TV
> services.

I already addressed this a short time ago. To the extent that OTT TV 
distribution services emulate the MVPD model, that's the extent to which they 
will fail. They will fail because they offer nothing new to the consumer, i.e. 
the cord cutter. If the cord cutting phenomenon persists, then this is not the 
answer. That should be obvious. On what basis would they compete? Well, at 
most, the service would be portable, an advantage for those who move a lot.

But what really matters, Craig. This is the FCC talking, from the perspective 
of the OTT site. The FCC is saying is that an OTT site must emulate the old 
MVPD model, *if* it wants to FCC to force the content owners to give them 
access to their content. So what? Who's talking about the government forcing 
content owners to do anything?

What we are talking about here is new models that the *content owners* would be 
interested in. We are talking about the likes of ESPN or HBO saying, what 
should we do to reverse the trend of people dropping out? John Skinner wouldn't 
go ask the FCC what to do. It's his content, so he's the one to figure out new 

And he's doing so. Do you think John Skinner has to clear it with the FCC, if 
he wants to set up a direct to consumer distribution model for, say, MLS?

The new distribution models emerge because the old ones are losing steam. They 
aren't just flat, they are on the decline. You simply ignore this fact, and 
it's all that matters.


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