[opendtv] Re: FCC Forum Examines Broadcast Spectrum Reclamation
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Fri, 11 Jun 2010 16:05:06 -0500
Craig Birkmaier wrote:
> Broadcasters still think they can survive by selling ads in content
> that few people are watching.
>
> Appointment TV is nearly dead.
Hmmm.
First of all, broadcast TV it's not appointment TV, unless you, the viewer,
want to make it appointment TV. It's all up to the viewer, not the broadcaster
anymore.
As to selling the content by ads alone, it seems that most of the Internet
works that way, and certainly Google does (even if Apple doesn't), so I truly
don't understand why TV cannot. The most expensive to produce shows are still
being sold that way. If that isn't enough, charging extra via an additional
subscription fee seems (to me) to be the lazy way out. And not everyone out
there can get hooked that way. Makes a lot more sense to reduce the cost of
production. Which seems should be very easy to do, given the nonsensical fees
some of the actors figure they can demand. "Just say no," as Nancy Reagan used
to say.
Still, if so many OTA broadcasters really and truly can't figure out how to
make effective use of their multicast capacity, then I certainly have no
objection to them losing that wasted capacity.
Bert
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