[opendtv] Entertainment World Wary of Microsoft
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Mon, 16 Aug 2004 01:16:16 -0400
Entertainment World Wary of Microsoft
- Aug 15, 2004 03:21 PM (AP Online)
By GARY GENTILE AP Business Writer
LOS ANGELES (AP) -- CinemaNow Inc., the Internet-based movie service,
is a rarity in Hollywood _ a company that eagerly embraces Microsoft
Corp. technology and relies on it exclusively to transmit, protect
and display the movies it rents to customers. Then again, Microsoft
is a major investor in the company, which is also owned by
independent studio Lions Gate.
The majority of entertainment companies, unsure of Microsoft's
motives and wary of its cutthroat tactics in the battle for the
computer desktop, have preferred to maintain an arm's-length
relationship with the software Goliath.
But these days, studios fear digital piracy more than they fear
Microsoft and have slowly begun to make deals to use its software
tools, albeit on a non-exclusive basis.
For its part, Microsoft has tried to calm Hollywood's anxiety,
revealing a portion of its proprietary code for compressing large
media files to a standards-setting group and offering longer-term
deals to assuage fears it would hike the price of each new software
version.
...
- http://finance.lycos.com/home/news/story.asp?story=43124428
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