[opendtv] Re: Early adopters generally not happy with their smart TVs

  • From: Angelo Grotticelli <amgmedia@xxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Mon, 15 Jul 2013 15:10:44 -0400 (EDT)

Bert and I do not speak, as a rule, but I generally agree with his comments on 
this list (not always!). Consumers want convenience first and foremost. I 
personally know of three people  that own "smart" TVs that never use them to 
search the web. They simply reach into their pocket or grab the tablet.

Michael G.

-----Original Message-----
From: Craig Birkmaier <craig@xxxxxxxxx>
To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
Sent: Mon, Jul 15, 2013 2:18 pm
Subject: [opendtv] Early adopters generally not happy with their smart TVs

Has Michael Grotticelli been talking to Bert?

Probably not, but this story posted by Mike in today's Beyond The Headlines 
offers some of the same criticisms of the Smart TV experience that Bert has 
focused on recently. To be completely fair, the story also touches upon some of 
my concerns about user interface.

Turns out that some of these folks are turning to second screen devices instead 
of the Smart TV. One person commenting on the story argued that second screens 
as navigation devices are not a viable solution, as they take your attention 
away from the TV. I strongly suspect that trying to type search terms on a 
TV remote does much the same…

I am just beginning to use my new Apple TV. I'll be able to relate much more 
about the experience after we upgrade to cable broadband, as our AT&T DSL 
service is simply too slow for a decent OTT experience. But one thing that it 
does very well is Airplay mirroring of videos that I find on my iPad. Just 
the Airplay icon in the iPad video player, and it loads the video onto the big 
screen, where it continues to play even when the iPad is put to sleep.



Early adopters generally not happy with their smart TVs
Among those who have not purchased a smart TV, the concern is that these 
products don’t yet deliver an enjoyable experience.
Jul. 15, 2013
Michael Grotticelli
OEMs and app developers are failing to provide smart TV users with apps and 
services that enhance the TV experience.

Smart TVs aren’t getting good reviews from those who have them in their living 
rooms, preferring instead smart phones and tablets for Internet video viewing 
and web surfing. The latest research from Strategy Analytics’ Digital Home 
Observator states that Apple iPhones and other connected devices are far easier 
to use.

The study, “Online Video Lead Adopters Bypass the Smart TV with Personal 
Devices,” offers an in-depth examination of how the behavior of eight advanced 
user households has changed over the past three years as new connected TV 
technologies have emerged.

Even though half of the sample had acquired a smart TV over the past three 
years, no one was found to be using it as their main source for connected media 
entertainment since they found tablets, smartphones and other connected TV 
devices easier to use, the report said.

Early adopters who have not purchased a smart TV yet were concerned that these 
products were not ready to deliver an enjoyable experience and were happy to 
continue using other connected devices instead.

“The smart TV is limited in apps and doesn’t allow you to easily search,” one 
participant said. “I had a battle between the PS3 (gaming console) and the 
TV in which one to use, and the PS3 won.”

OEMs and app developers are failing to provide smart TV users with apps and 
services that enhance the TV experience, said Taryn Tulay, senior analyst in 
User Experience Practice.

“An intuitive remote that works fluidly with the UI and provides ease of text 
input with an integrated touchscreen is imperative to consumers finding the 
and services functional on a TV,” she said.

The study concludes that while traditional TV will continue to play a key role 
in domestic lifestyles, viewers will increasingly rely on the convenience of 
personal devices and over-the-top video services to support their entertainment 

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