[opendtv] DirecTV, Disney Reach Expansive Carriage Agreement | Multichannel

  • From: Craig Birkmaier <craig@xxxxxxxxxxxxx>
  • To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
  • Date: Wed, 24 Dec 2014 08:04:55 -0500

http://www.multichannel.com/directv-disney-reach-expansive-carriage-agreement/386515

DirecTV, Disney Reach Expansive Carriage Agreement

DirecTV and The Walt Disney Co. have reached a new multiyear carriage accord, 
encompassing linear network renewals, as well as a host of on-demand and 
streaming content.

The deal, financial terms of which were not disclosed, includes the Watch 
Disney suite of products, which has represented the last significant hole in 
the programmer’s TV Everywhere initiative. It also includes online and 
streaming content from Disney apps and services, including the SEC Network.

Continuing to negotiate after their 10-year pact expired on Sept. 30, the 
parties renewed carriage of Disney-owned broadcast stations. The agreement also 
covers the launch of Fusion, Longhorn Network, ESPN Goal Line and Buzzer Beater 
and comes as part of a flurry of activity on the carraige and retransmission 
consent front as the year draws to a close. Disney, which reached a 
comprehensive carriage deal with the National Cable Television Cooperative in 
August, inked a retransmission consent agreement with the co-op for its eight 
owned and operated ABC stations across the country on Dec. 22.

The companies said they would explore new over-the-top opportunities. Disney 
already has an agreement with Dish, with ESPN and ESPN2 expected to be part of 
the DBS provider’s upcoming over-the-top video service. DirecTV earlier this 
week began the soft launch of its previously announced over-the-top Spanish 
language video service – Ya Veo.  But the satellite giant has been expected to 
offer a more robust package of OTT programming at some point to compete with 
planned offerings next year from Dish, Sony, Verizon and possibly others.

“This new agreement brings DirecTV’s already unmatched content offering and 
experience to a whole new level.  It also allows both companies to evolve 
together into the future and gives DirecTV customers a wide range of in-home 
and out-of-home viewing options to enjoy the broad collection of ESPN, Disney 
and ABC content,” Dan York, chief content officer of DirecTV said in a 
statement. “It’s an immense and exciting undertaking to work together to shape 
the future of content consumption and the possibilities are endless.”

The DirecTV-Disney deal comes at a time when No. 2 DBS provider Dish has been 
battling with programmers, including 21st Century Fox and Turner Broadcasting. 
Back in November, the Turner networks went dark to Dish’s 14 million customers, 
but the two agreed to extend their deal into next year while negotiations 
continue. The No. 2 satellite TV service provider also pulled Fox News Channel 
and Fox Business News from customers Dec. 20 after it could not reach an accord 
with Fox. 

“We have a stellar reputation for working in close collaboration with our 
distribution partners to strengthen the value of the multichannel video 
subscription. Our new agreement with DirecTV reinforces that approach and 
brings to a successful conclusion the renewal over the past several years of 
deals with each of our top ten affiliates,” said  David Preschlack, executive 
vice presidenr, affiliate sales and marketing for Disney and ESPN Media 
Networks,  “Not only will DirecTV customers continue to receive all the great 
content they currently have, but they will now be able to access it on digital 
platforms through our authenticated Watch products as well as receive new 
services as part of their subscription, including Fusion, Longhorn Network, 
ESPN Goal Line, ESPN Buzzer Beater and ESPN3 also on television.”

In addition the DirecTV pact includes Disney’s eight owned and operated ABC 
broadcast stations and cable networks ABC Family, Disney Channel, Disney 
Junior, Disney XD, ESPN, ESPN2, ESPNU, ESPN Deportes, ESPNEWS and SEC Network.  
ESPN Classic will be reintroduced as a video-on-demand service. 

The deal also expands DirecTV’s video-on-demand capabilities, giving customers 
access to content inside and outside the home through DirecTV Everywhere on 
their computers, tablets and smartphones. VOD programming includes:

•       ABC On Demand, including episodes of current ABC shows as Scandal, 
Castle, Grey’s Anatomy, Once Upon A Time and Revenge.

•       ABC Family On Demand, featuring a variety of full episodes, refreshed 
monthly, including The Fosters, Switched at Birth, Baby Daddy and Melissa & 
Joey.

•       Disney-branded On Demand offerings, including Disney Channel On Demand, 
Disney Junior On Demand, and Disney XD On Demand. 

•       Expanded On Demand content from ESPN, including content from ESPN 
Deportes and ESPN’s award-winning original content from ESPN Films.

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