I don't think they are paying enough attention to details in each country. Even in Europe, some countries do much better than others wrt DTT or OTA TV use. Someone ought to ask them specifically about their forecasts for DTT in the US, and in Euro countries where OTA TV is not popular. Bert ----------------------------------- http://www.digitaltvdesignline.com/news/showArticle.jhtml?articleID=1934 01735 October 24, 2006 Digital Terrestrial TV households expected to surge enabling Pay-DTT opportunities, says IMS Research Austin, TX -- Current forecasts from IMS Research predict that the worldwide digital terrestrial TV (DTT) market will grow signficantly over the next five years, from an estimated 37 million households in 2006, to a forecast 131 million households by the end of 2011. Primarily driven by DTT uptake in Western European countries, the Europe, Middle East and Africa (EMEA) region has experienced the most success in DTT adoption, and is expected to comprise nearly 62% of worldwide DTT households by 2011. According to analyst Mark Meza of IMS Research, "The success of DTT in Europe is due in large part to government and industry initiatives, a growing selection of content, and increasingly affordable set-top boxes. This success has created an opportunity for value-added paid DTT services, such as Top Up TV in the UK. Paid DTT services have a distinct advantage in markets where a free DTT service has been successful." Meza continues, "Standalone pay DTT services face greater challenges in establishing subscribers, often due to limited content offerings and pricing that is not competitive with other pay TV options. An example of this is the difficulty faced by USDTV, which recently filed for Chapter 7 bankruptcy after securing only about 10,000 subscribers in 3 years of operation, as well as early launches of pay-DTT in the UK." With the continued growth expected for DTT worldwide over the next five years, IMS Research predicts an accompanying rise in value-added pay-DTT offerings. About IMS Research IMS Research is a leading provider of market research, business intelligence and consulting services, primarily to the electronics industry. Our services span a diverse range of sectors including semiconductors, wireless, consumer, automotive, medical, power & energy, security, mechatronics and automation. Founded in the 1980s, IMS Research has established itself as a reliable and trusted source of market intelligence. Today we have 40 analysts spread across three locations: Austin/Texas, USA, London, UK, and Shanghai, China, enabling us to provide clients with comprehensive and detailed research on today's global markets. Our customer list encompasses most of the household names in the electronics industry, including all top 10 semiconductor companies. For further information, please contact: www.imsresearch.com. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.