[opendtv] Re: Digital TV Finds It Hard to be Free
- From: "John Willkie" <johnwillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 14 Oct 2004 09:38:11 -0700
Who is going to read this, when it includes "The push for digital TV
originated with broadcasters as a quest for a marketing edge-a way to endow
over-the-air offerings with features
like multicasting and on-demand programming and thus better compete"
Marketing edge? I thought the marketing types only got involved AFTER the
spec was adopted!
And, silly me, but I clearly remember the day that the NAB moved to start an
advanced television proceeding to counter the land-mobile crowd's desire for
broadcast spectrum. (Kinda of ironic, with what Congress has been doing in
the last week or so.) But, that was 1988; the ATSC was founded in 1982, I
tend to think of that as the start, but it wasn't even about digital.
I've been demonstrating a system that will actually air the conditional
access bits that broadcasters will need to effectuate over the air pay TV.
To date, not a single person or entity has expressed the merest desire to
even see CA, let alone use it. I'm talking to real chief engineers at real
full-service TV stations and real TV networks. How could I be missing this
important trend?
Sorry, Deborah; this yarn is a non-starter for me.
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of Monty Solomon
Sent: Thursday, October 14, 2004 6:34 AM
To: undisclosed-recipient:
Subject: [opendtv] Digital TV Finds It Hard to be Free
Digital TV Finds It Hard to be Free
Broadcasters have spent billions on the technology--but is free
over-the-air digital TV a viable alternative to cable and satellite?
By Deborah Asbrand
October 14, 2004
FCC chairman Michael Powell's once-in-a-blue-moon halftime appearance
on ABC's Monday Night Football was a bid to publicize the
commission's new website promoting digital television. But Powell's
cameo was also notable for capturing the dilemma of broadcast DTV.
The push for digital TV originated with broadcasters as a quest for a
marketing edge-a way to endow over-the-air offerings with features
like multicasting and on-demand programming and thus better compete
with cable and satellite. But with the decreasing importance of the
networks and their local affiliates, broadcast digital TV remains a
multibillion-dollar venture in search of an audience.
...
http://www.technologyreview.com/articles/04/10/wo_asbrand101404.asp
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