[opendtv] Digital TV Finds It Hard to be Free
- From: Monty Solomon <monty@xxxxxxxxxx>
- To: undisclosed-recipient: ;
- Date: Thu, 14 Oct 2004 09:33:54 -0400
Digital TV Finds It Hard to be Free
Broadcasters have spent billions on the technology--but is free
over-the-air digital TV a viable alternative to cable and satellite?
By Deborah Asbrand
October 14, 2004
FCC chairman Michael Powell's once-in-a-blue-moon halftime appearance
on ABC's Monday Night Football was a bid to publicize the
commission's new website promoting digital television. But Powell's
cameo was also notable for capturing the dilemma of broadcast DTV.
The push for digital TV originated with broadcasters as a quest for a
marketing edge-a way to endow over-the-air offerings with features
like multicasting and on-demand programming and thus better compete
with cable and satellite. But with the decreasing importance of the
networks and their local affiliates, broadcast digital TV remains a
multibillion-dollar venture in search of an audience.
...
http://www.technologyreview.com/articles/04/10/wo_asbrand101404.asp
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