Cliff wrote: "A really bright iPhone in a dark theater can negate all this very quickly." Craig responded: "That's a stretch." I've got to agree with Cliff on the annoyance of bright devices in the theater. But truly, Craig is not alone with the annoyance of the promos and ads BEFORE the 15 minutes of previews. And they are at such a ridiculous volume. Remember the days when we used to talk to each other before a movie (or other event) started? Dan