Having been challenged on my assertion that mostly expensive items are advertised on television, I did something tonight I hadn't done in more than a decade: log commercials. I was watching the conclusion of the West Wing, through the local news on NBC's o -but - not o KNSD 39 (cable 7) San Diego, through the beginning of the news at 11:00 p.m.. Here's the log (lines denote program content) --------- West Wing Promo tease promo Buick Lacrosse "Dreaming" Victoria's Secret: Free gift with $25 purchase Movie "Avatar" Sprint PCS -- Family Plans Jc Penny "What's Inside Sale" Capital One "No Hassle Miles" Bourne Supremacy DVD West Wing Promo ------- "Joey" Promo --- Movie "Spanglish" Scotch brand tape VW Black & Decker Autotape GAP First Five California "Benefit" (state agency) ---- Toyota Forerunner Capital One "No Hassle" Sprint PCS "Big Moment" Picture Phones FedEx Kinkos "Phoenix" Kohl's "Fits the season" NBC Promos Friday NBC Promo "Family Man" ---- JC Penny "Shape of the season" Bourne Supremacy DVD Enterprise Rent a car Promo Fear Factor Promo ER ---- Local Break News Promo Mercedes Xmas International House of Pancakes Caramel Jerome's Furniture News promo 5:00 a.m. ---- XM Satellite Radio KFC VAriety Pack Master Card "Together" Toyota Forerunner Target "give" Target "joy" Campbell's Chili Tonight Promo Bourne Supremacy Promo ---- Law & Order Tease News Tease Buick Lacrosse "Dreaming" Kay Jewelers Citi Rewards Afrin "No Drip" IBM e-server Law & Order Promo That's it: 36 spots in a little more than an hour. The only ones for items less than $10 a year or $10 a purchase were Afrin (I suspect) and scotch tape (not the value packs). The KFC spot was for a $9.99 special, and the movies hearabouts cost at least $9.50 for general admission, so in those cases, the items cost more than $10 after tax & license. Average price of items advertised is well over $15,000. And, this is at Christmas time. If I had waited a week or two, I would have no doubt caught a Chia pet spot, but most of those in recent years have been on cable. I stand confirmed. At least of the spots on San Diego stations, they are mostly for prescription drugs, cars, credit cards, mortgages and other very expensive items. At one time, the average price of items advertised on TV would have been in low to middle double digits, if that high. John Willkie ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.