Challenges Nevada Faces in Digital Television Transition to be Addressed on Friday in Reno Many Low Income, Elderly, Rural and Disadvantaged Citizens in Danger of Losing Their Television Signals After February 17, 2009 (NBA) President & CEO Bob Fisher will announce on Friday that the NBA is beginning a major public awareness campaign to ensure that tens of thousands of Nevada citizens will not lose their television signals after February 17, 2009. That is the date when the shift from analog to digital television (DTV) will take place. The theme of the campaign is: "NO CITIZEN LEFT BEHIND: NOW IS THE TIME FOR ACTION!" The announcement will be made as part of the second in a series of Community Meetings scheduled to be held in Reno. The meeting will be held at KRNV-TV this Friday, June 13, from 1:30 - 3:00 PM. Among the growing list of organizations that will be at this meeting are the Nevada Association of Counties, Reno Black Chamber and the Nevada State Cable and Telecommunications Association We are particularly concerned about low income, elderly, rural and disadvantaged residents who depend on television for news and emergency information. Under federal law, all full-power television stations will turn off their traditional analog broadcast signals on February 17, 2009 and broadcast only in the newer digital standard. To receive the digital format, citizens need to subscribe to cable, satellite or telephone company video services; purchase a new television with a built in digital tuner; or install a converter box on their existing television. The problem is more complicated in Nevada because of the large number of citizens who receive their television from translators. The NBA is concerned that many over-the-air households will either be unaware of or unable financially to take the steps needed in order to continue to receive television signals when analog broadcasting ceases next February. The second Las Vegas Community Meeting will be held on June 23, 1:30 - 3:00 PM at KVBC-TV.