[opendtv] Re: Cord Cutting May Not Be Hurting Traditional Media As Much As You Think
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Thu, 07 Jul 2016 08:56:51 -0400
On Jul 6, 2016, at 9:43 PM, Manfredi, Albert E <albert.e.manfredi@xxxxxxxxxx>
wrote:
I told you, and you confirmed it with your latest in a series of posts that
contradict what you claim (but hardly dissuade you from inane arguments),
that more than half of all NETWORK TV content was being viewed non-real-time,
and that just about half of THAT was being streamed online.
The time shifting of network content is well known, as reported in the latest
Nielsen study. We confirmed last year that about 47% of TV is now consumed via
live linear technologies (broadcast and MVPD). This includes ALL live linear
networks, not just the four major broadcast networks.
We also confirmed that the primary means for time shifting of live linear
content is a DVR. The recent Nielsen study confirms this, with an average of
more than five hours a day of TV viewed via a TV device (live linear or DVR).
Do the simple math, Craig. What does this add up to so far?
About 73% of TV is viewed via live linear or time shifted with a DVR connected
to an MVPD service (maybe a handful of DVRs connected to an antenna as you did
in the past).
And then, I informed you that this did not include non-network-TV content,
such as Netflix movies or original shows, Amazon movies or original shows,
Hulu non-network-TV content, YouTube videos, and any number of other
streaming media that people watch daily.
Let's just say we "discussed" various surveys and you completely misinterpreted
the data.
The reality is that streaming video continues to grow from a range of Internet
services. Last year this accounted for about 23% of all TV viewing. The new
Nielsen study pegs this at 27%.
Can you add this up? What do you suppose is the percentage of "moving image
content" that people consume daily online, Craig? Or are you sticking with 4%?
Is an animated GIF or an animated HTML 5 ad "moving image content?"
There are many things in play here Bert. Entertainment television is the "big
fish," because that's where most of the money is being spent (both ads and SVOD
subscriptions). But Internet advertising in all forms of content is growing
rapidly.
The Nielsen report notes that we are spending more time in front of some kind
of device capable of delivering ads and video. They also note that TV viewing
is not declining; other forms of digital media content are additive as the
chart in the original story points out.
The Nielsen study says that on average we spend:
3:21 per day on Internet devices
5:12 per day with traditional TV/DVR
2:06 per day with other devices
There is no way to know what kind of moving image content is being consumed in
the first and third categories. But it is clear that much of this is not
entertainment TV.
It includes time spent with social media, web browsing and shopping, business
productivity apps, You Tube cat videos, etc.
The third category includes video game players - clearly moving image content
that is not TV entertainment.
And please stop with the 4% garbage. That was 5-6 years ago.
Regards
Craig
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