[opendtv] Re: Commissioner Copps on Internet openness
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 20 Nov 2010 19:24:27 -0500
At 6:05 PM -0500 11/20/10, Albert Manfredi wrote:
Craig Birkmaier wrote:
This makes the fact that 60% of prime time and 70-80% of
non-prime time "live TV" viewing is non-broadcast content
even more significant, as FOTA homes do not contribute to
the latter.
Problem is, I don't even buy that statistic. I'd love to know just
how that statistic is calculated.
I have a feeling that what the stat really says is that
non-major-TV-network content is watched during non-prime-time, which
is hardly surprising. Or maybe the number includes people mindlessly
watching CNN showing in airport monitors, during non prime time, as
TV viewing.
Check the Neilsen ratings. The Broadcast networks have had about 40%
of the Prime TIme audience for several years. They still have about
80% of the top 100 programs, but it's six channels against nearly 100.
The ratings systems have been trying to measure out-of-home viewing
for a number of years. The most significant audience for out of home
is "sports bars," a mixed bag, as only a limited portion of what is
being viewed is on the broadcast networks.
Bert can probably verify that most federal building are filled with
TVs tuned to CNN.
I don't watch TV during the day much, aside perhaps from the
occasional 24 hour international news channels on weekends, but I
would be surprised if no one is watching soaps anymore? Or did they
take those off FOTA TV? Dunno.
Most of the soaps are gone. The highest rated has an audience of
about 3 million.
This is probably a very large audience for the daytime parts, but the
aggregate of cable is still above 70%. Things improve a bit with the
late afternoon syndicated programs like Oprah...
But Oprah is leaving FOTA for cable.
Regards
Craig
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