[opendtv] Re: Commercial Advertisement Loudness Mitigation Act

  • From: "TLM" <TLM@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Thu, 13 Dec 2012 20:54:44 -0800

Ahhh, but they look so cool in a dimly-lit room with gray carpet, flat black
walls and ceiling, and a big dual-paned glass (slightly canted apart) window
in front of you with Urei time-aligned studio monitor speakers to the upper
left and right and a 2 inch machine in the rear:

 



 

-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On
Behalf Of Richard C. Ramsden
Sent: Thursday, December 13, 2012 5:38 PM
To: opendtv@xxxxxxxxxxxxx
Subject: [opendtv] Re: Commercial Advertisement Loudness Mitigation Act

 

VU meters are so last century.

 

The US spec is A.85

the European spec is R.128

The measurement is Integrated Loudness.  It's based on something like the
average level of the physical power of the sound over the length of the
program.  I've got a version of the algorithm, but not with me at the
moment.

 

Italy was the first country to have a legal mandate.  The US has been in
effect for almost a year.  Fines for non-compliance go into effect very
soon.

 

On 12/13/2012 3:00 PM, Cliff Benham wrote:

> re: Commercial Advertisement Loudness Mitigation Act

> 

> I seem to recall that in the late 60's or early 70's the FCC passed a 

> rule dropping commercial sound levels by 3db under program level. In 

> fact, CBS introduced the Volume-AXE as a possible solution.

> 

> Now, another FCC rule has appeared that is supposed to limit 

> commercial sound levels.

> 

> ???

> 

> I don't know what this new FCC rule actually controls.

> 

> Is it the actual volume level indicated on a "Standard" VU Meter?

> 

> Or is it the 'psychological' volume level heard and sensed by humans?

> 

> There is quite a difference.

> 

> A commercial can show normal levels on a VU meter but sound like it's 

> booming out much louder than the program material on either side of 

> it.

> 

> This is because of the sophisticated "compressors and level 

> controllers" used by the commercial production companies when they 

> make new commercials.

> 

> I believe the 1970s rule was based on what the VU meter indicated, but 

> as above, that doesn't necessarily mean the commercials sounded like 

> they were lower in volume than the program material.

> 

> 

> Does anyone know exactly what this new rule does and how the FCC can 

> control how 'loud' a non-broadcast

> production company's product sound levels are?

> 

> Cliff

> 

> 

> 

> 

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> 

 

 

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