[opendtv] Re: Comment on Mark's Memo
- From: "John Willkie" <johnwillkie@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 4 Nov 2004 12:18:36 -0800
I would be VERY interested to see ANYTHING that supports your proffer that
Berlin penetration was HELPED in ANY SENSE by mobile reception, because I
believe that to entirely drawn from whole cloth.
Where are these people watching mobile TV? Are they hoisting handheld TVs
from the kitchen to the w.c. to not miss a moment of a ZDF offering? Are
they watching TVs while taking trains into work? And, if the there is so
much reception outside of the home in mobile environments, just how does the
limited coverage area affect that?
Was there a large use of mobile analog TVs? Is this market entirely new?
What are the superb video service offerings that these people (apparently
without DVRs) watching live?
I suspect you won't dare to respond, Dermot.
John Willkie
-----Original Message-----
From: opendtv-bounce@xxxxxxxxxxxxx
[mailto:opendtv-bounce@xxxxxxxxxxxxx]On Behalf Of dmenolan
Sent: Thursday, November 04, 2004 3:09 AM
To: Open DTV list
Subject: [opendtv] Re: Comment on Mark's Memo
The last reported number in the summer is 4.5M DTT TVHH in the UK. The cu=
rrent run-rate is 250k units a month which will ramp up pre-Xmas. There a=
re 25.2M TVHH in the UK, ie at September penetration was 19%. Also its on=
ly available in 75% of country: if nationwide that number would be nearer=
25%.
It is easily the highest in the world as Sept/Oct numbers are not in: the=
general perspective is that 5.25M is doable by Xmas, that is 21% penetra=
tion. Overall digital tv (DBS, cable, DTT) is around 55% which is the hig=
hest in the world. The market has expanded dramatically: I was in a CE su=
perstore on Saturday in the north of England where there were around twen=
y different models ranging from =A339 )basic adapter) to =A3249 (twin PVR=
box from Asian vendor.) The same store had a string of LCDs and plasmas =
with DTT tuners.
I should also say that the performance in Germany is even more impressive=
: in the places where DVB-T is available in Germany, Berlin and NRW areas=
, the penetration is 10% WITHIN ONE YEAR. There is, of course, a reason f=
or this: portable and mobile reception.
And there are also 1,000,000 DAB radios by Xmas 2004, but elsewhere peopl=
e are looking to use DVB-H for radio as that is far more efficient power =
and spectrally: eg in France they shut down the DAB experimental service =
and France and Ireland probably use DVB-H for mobile handheld tv (MDTV as=
I now like to call it)and digital radio too: it has much better power c=
onsumption (talking about cellular batteries) than either DVB-T, DAB or D=
MB. And, of course, you can use it in 5,6,7,8 Mhz RF channels.
Kind Regards,
DN
-------------Forwarded Message-----------------
From: INTERNET:opendtv@xxxxxxxxxxxxx, INTERNET:opendtv@xxxxxxxxxxxxx
To: , INTERNET:opendtv@xxxxxxxxxxxxx
=
Date: 03/11/104 22:09 PM
RE: [opendtv] Comment on Mark's Memo
=
- According to the International Herald Tribune, Finland has the
world's highest DTT penetration, 17%:
<http://www.iht.com/articles/2004/10/31/business/digitv01.html>
Finland 2.4 million households, 400,000 receivers or 17%
=46rom the article...
"While Finland leads Europe in DTT penetration, the biggest overall marke=
t is Britain, where the Freeview platform has attracted 3.9 million viewe=
rs."
There are 21,660,475 households in England and Wales and they have sold o=
ver 4 million receivers there (6 million by the end of this year). That w=
ould be 18.5% penetration. (27.7% if you use 6 million)
Bob Miller
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