[opendtv] Re: Comment on Mark's Memo
- From: dmenolan <dmenolan@xxxxxxxxxxxxxx>
- To: Open DTV list <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 4 Nov 2004 06:08:58 -0500
The last reported number in the summer is 4.5M DTT TVHH in the UK. The cu=
rrent run-rate is 250k units a month which will ramp up pre-Xmas. There a=
re 25.2M TVHH in the UK, ie at September penetration was 19%. Also its on=
ly available in 75% of country: if nationwide that number would be nearer=
25%.
It is easily the highest in the world as Sept/Oct numbers are not in: the=
general perspective is that 5.25M is doable by Xmas, that is 21% penetra=
tion. Overall digital tv (DBS, cable, DTT) is around 55% which is the hig=
hest in the world. The market has expanded dramatically: I was in a CE su=
perstore on Saturday in the north of England where there were around twen=
y different models ranging from =A339 )basic adapter) to =A3249 (twin PVR=
box from Asian vendor.) The same store had a string of LCDs and plasmas =
with DTT tuners.
I should also say that the performance in Germany is even more impressive=
: in the places where DVB-T is available in Germany, Berlin and NRW areas=
, the penetration is 10% WITHIN ONE YEAR. There is, of course, a reason f=
or this: portable and mobile reception.
And there are also 1,000,000 DAB radios by Xmas 2004, but elsewhere peopl=
e are looking to use DVB-H for radio as that is far more efficient power =
and spectrally: eg in France they shut down the DAB experimental service =
and France and Ireland probably use DVB-H for mobile handheld tv (MDTV as=
I now like to call it)and digital radio too: it has much better power c=
onsumption (talking about cellular batteries) than either DVB-T, DAB or D=
MB. And, of course, you can use it in 5,6,7,8 Mhz RF channels.
Kind Regards,
DN
-------------Forwarded Message-----------------
From: INTERNET:opendtv@xxxxxxxxxxxxx, INTERNET:opendtv@xxxxxxxxxxxxx
To: , INTERNET:opendtv@xxxxxxxxxxxxx
=
Date: 03/11/104 22:09 PM
RE: [opendtv] Comment on Mark's Memo
=
- According to the International Herald Tribune, Finland has the
world's highest DTT penetration, 17%:
<http://www.iht.com/articles/2004/10/31/business/digitv01.html>
Finland 2.4 million households, 400,000 receivers or 17%
=46rom the article...
"While Finland leads Europe in DTT penetration, the biggest overall marke=
t is Britain, where the Freeview platform has attracted 3.9 million viewe=
rs."
There are 21,660,475 households in England and Wales and they have sold o=
ver 4 million receivers there (6 million by the end of this year). That w=
ould be 18.5% penetration. (27.7% if you use 6 million)
Bob Miller
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