[opendtv] Changing The Channel On TV Viewing

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Tue, 20 Jul 2004 13:09:03 -0400

Changing The Channel On TV Viewing
Lisa DiCarlo, 07.19.04, 3:00 PM ET

NEW YORK - On an early spring evening in 1998, supermarket shoppers 
were rushing through the aisles, grabbing items and racing to the 
checkout, impatiently tapping their toes and checking their watches. 
Why? They had to be home for the series finale of Seinfeld.

Today, of course, we are not slaves to network TV schedules. Today, 
about 5% of Americans don't view network programming on the network's 
schedule. Instead they watch it on digital video recorders, or DVRs, 
like TiVo on their terms; whatever they want, whenever they want. By 
2007, nearly one-third of Americans will watch TV this way. That's 
why DVRs and video-on-demand services represent the most profound 
changes to the television industry since the advent of cable.



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