[opendtv] Re: CNET: HBO Now to be sold through Cablevision too
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 19 Mar 2015 00:10:00 +0000
Craig Birkmaier wrote:
> Apple was in a strong position to get a short term exclusive, before
> HBO signs up other middlemen that are NOT MVPDs.
As expected, Craig's fascination with Apple makes him miss the entire story.
Apple is hardly the story, Craig.
> The important story here is that by doing the deal with Apple, HBO
> put pressure on its MVPD partners to agree to a better revenue split
> ...for HBO.
Chuckles. The important point is only that HBO is going it alone, not relying
on any single hardware vendor, such as Apple, to create obstacles. And also,
that as of now, until net neutrality becomes law, HBO has to twist the arms of
the ISP middlemen, with conflicting interests of their own, who try to prevent
HBO from pursuing its own best interests as it sees fit.
> Cablevision had the good sense to see this and move proactively to
> protect its customer base. HBO wins either way.
Of course HBO wins, because HBO is the owner of the valuable resource. The
other players may also win, in playing their part, but only if they behave in
ways that the consumer accepts. For example, an Apple exclusive? Give me a
break. Why would HBO ever agree to that? What would Apple offer that would
increase HBO revenues, compared with making its content available online to ANY
device?
Cablevision had the good sense to understand this consumer migration to online
Internet reception of all manner of TV material.
Bert
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