[opendtv] Re: CMO: ADI: TV Everywhere Consumption Shifting To Connected Devices
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Mon, 29 Feb 2016 02:05:17 +0000
Craig Birkmaier wrote:
TVE is rarely used instead of the STB for live TV
That's changing. Even for the Superbowl, live, people this year went from the
proprietary STB to streaming. That's the direction of the migration. And too,
"live" consumption is declining rapidly for most content. All of which says
clearly that people are migrating away from rented proprietary STBs.
"TVE consumption via Roku, specifically, increased 14% quarter over quarter
(QoQ). This is likely due to the major broadcast networks' adding channels in
mid-November. Additionally, iOS authentications continued to decrease, down
almost 12% QoQ."
This says that people use IP streaming to TV sets increasingly, rather than
rented STBs. Because they prefer streaming. Pretty obvious.
"Broadcast & Cable content had the highest TVE growth YoY, at 111%, according
to ADI's analysis. 'This is the first time we've seen that, and we think it's
because of some of these fall TV premieres and people waiting to watch when
it's most convenient for them instead of when it broadcasts on the actual cable
channel,' Tasker said."
So even though we found out last year that 53% of TV viewing was being done on
demand, it looks like this year, that number has increased significantly. And
more importantly, use of IP streaming is used increasingly. (I have to believe
that use of PVRs has somewhat declined, but those stats are not presented.)
The reason MVPD subscribers are using TVE apps on the same screen served
by a MVPD STB is to catch-up with current programming
No, those are your words. This article, and the one from last year too, show
pretty convincingly that people prefer to view on demand. It's not "catch up"
at all, and hasn't been for a good bit of time. It's not "catch up" when all
your prime time viewing is done on demand, Craig.
For many months you have had nothing good to say about TVE,
Once again, TVE can be used to leverage the use of IP streaming, very easily
indeed. This doesn't change what it is. This doesn't change that it's an
attempt to maintain those local neighborhood monopoly garden walls in place,
with a technology that no longer requires local monopoly garden walls. I
haven't changed anything that I've said in the past, on this matter. Merely
pointing out that the existence of TVE facilitates the abolishment of those
rental boxes you cherish. And yes, soon enough, the MVPDs will start to wonder
why be so polite as to maintain the existing neighborhood restrictions.
As I've been trying to get across to you for months, this is
how the congloms are making their transition to the Internet
Which misses the point. Your claim is that the congloms use TVE to transition
to IP, even though these same congloms have been using the Internet for *10
years now*, without any MVPD affiliation, or neighborhood restrictions. The
congloms are also going it alone, on the Internet, in some cases. So primarily,
TVE is for the legacy MVPD model to be dragged on into the Internet era. The
benefits of that are as much to MVPDs as they are to congloms. Maybe more so.
Since I need to belabor, there is no need for the FCC's STB
I said exactly the same thing in several recent posts,
Oh please. Your reasoning is that the rented proprietary boxes should continue
forever. My point is that IP boxes have already done the job. After numerous
explanations, you finally narrowed your objection to, "TVE does not carry
everything that's on the linear channels." But that took weeks. Today is 28
February. I made this point already on 27 January (wrt the EE Times article on
this NPRM). Seems a really simple point, and yet it's been a month already. And
There are no TVE Apps for many of the networks in the MVPD bundles.
More networks are creating TVE Apps, so this issue may disappear
Well, of course! That's the whole point. All the content owners have to see is
what their viewership is doing, to agree to have their stuff sent over the
Internet, and/or over the artificially restricted TVE. And that's exactly what
they ARE doing. How many times do we have to repeat this point, Craig?
It makes no sense to access the live streams from a server
operated by the network, when those streams already exist inside
the (physical) walls of the MVPDs.
Of course it does. We've been over this too many times too! Hint: it has to do
with making effective use of the infrastructure, to give people the broadband
capacity they want, without tying up the very vast majority of cable spectrum
on broadcast streams no one is watching.
You are correct that the article said that streaming was siphoning
off the live TV audience.
It was also live over the Internet, Craig. The author's point was that use of
broadcast had declined for the Superbowl, compared to last year, but she did
not think that actual viewership of the Superbowl had declined. This is the
kind of stuff that makes content owners rethink their strategies.
In summary, extremely recent stats show that the trend to online streaming, of
TV content *to TV sets*, is on the rise, that the trend to on demand viewing is
sharply rising, that even something like the Superbowl is increasingly being
viewed online rather than the old-fashioned way, and that this continuing shift
to Internet usage is NOT JUST being caused by use of hand held devices to watch
TV. Quite the contrary. It's being caused by streaming *to TV sets.*
All of this suggests that the FCC STB plan can comfortably be shelved, because
technology has taken care of that problem already. It seems clear WHY owners of
content are interested in allowing their stuff to be streamed over IP. (Let's
see if we can drag this simple point on for another month or three.)
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts: