[opendtv] Re: CMO: ADI: TV Everywhere Consumption Shifting To Connected Devices
- From: Albert Manfredi <albert.e.manfredi@xxxxxxxxxxx>
- To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
- Date: Sat, 27 Feb 2016 20:10:14 -0500
Craig wrote:
Why does this surprise you Bert?
You have been a huge supporter of the network .com websites, Hulu and other
free OTT services. But you have struggled to understand what TVE is all about.
As usual, Craig misses the point.
Nothing about the article surprised me. On the contrary, the article explains
to legacy thinkers why the STB plan the FCC is putting forward is a waste of
time. People are already migrating to IP boxes or to TVs with built-in IP front
ends, and as the article explains, they are using Internet TV to TV sets,
increasingly. The article also explains that service providers need to be aware
of this trend, to optimize the ad experience.
Since I need to belabor, there is no need for the FCC's STB program. In effect,
the standards-based STB, and others that require collusion but already exist
anyway, is already fact.
So, the article explains that I've been trying to get across, for at least a
month or two now, and you were finding so hard to understand, Craig, *is*
happening already. The FCC needs to pay attention.
The TVE aspect helps this transition. As I already explained many times, TVE
can be leveraged to make this transition happen quickly. It is already in
place, continues to do a "let's make believe that the legacy MVPD garden walls
still exist," so it's a quick way for existing MVPDs to support IP streaming
devices. Without even needing a change to MVPD culture.
And as an aside, the article also explains that watching Internet TV on tiny
screens is losing its appeal, but that use of Internet TV on big screens is
more than making up for it.
And the article also explained that because the Superbowl was streamed online,
ad supported, viewership of the Superbowl using legacy technology is on the
decline. The article stated that Internet viewing siphoned off audience from
last century broadcast techniques.
All of which does not surprise me one bit, but all of which contradicts much of
what Craig claims. Even for the Superbowl, Craig, people have been migrating
away from QAM broadcast.
Better yet, why are taxpayers being forced to pay for the antiquated FCC?
That's obvious. We still need a spectrum manager.
Bert
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