[opendtv] Re: CMO: ADI: TV Everywhere Consumption Shifting To Connected Devices
- From: Craig Birkmaier <brewmastercraig@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sat, 27 Feb 2016 09:35:16 -0500
On Feb 26, 2016, at 8:49 PM, Manfredi, Albert E
<albert.e.manfredi@xxxxxxxxxx> wrote:
Speak of the devil. This is how transitions happen. TVE used increasingly in
place of the legacy STB:
Why does this surprise you Bert?
Oh wait, maybe you are not surprised, but just biased.
You have been a huge supporter of the network .com websites, Hulu and other
free OTT services. But you have struggled to understand what TVE is all about.
As the article points out, part of the increased use of TVE is based on the
significantly increased availability of TVE Apps on devices connected to the
big screen in the family room. Use on small mobile screens has declined, while
use on the big screen is increasing.
What does us tell us Bert?
1. TVE in NOT just about extending access to the content subscribers are paying
for when they are mobile.
2. TVE ALSO provides an alternative to DVR-based time shifting.
3. TVE ALSO provides access to library content as is the case with competing
SVOD services like Netflix.
4. People still like to watch entertainment content on the big screen, as we
saw with the Super Bowl.
I would also point out that the MVPDs are deploying STBs hat integrate the
content they deliver via their umbilicals with content delivered via the
Internet. The Dish DBS service is running ads promoting a three year bundle for
$49/mo that includes a one year subscription to Netflix; for $15/mo you can add
the Dish Hopper DVR.
And by extension, the owners of content need this info to know what makes
sense to license.
Yup.
There are good reasons that Netflix, Amazon, and Google are getting into the
original content business. The legacy content congloms can shut off their
supply of off network library content as they make their libraries available
via Apps they control.
Or they can continue to place their content behind multiple pay walls...
FCC, are you paying attention?
Better yet, why are taxpayers being forced to pay for the antiquated FCC?
Regards
Craig
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