[opendtv] CES 2008 News: LG Electronics Touts Mobile DTV
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: OpenDTV Mail List <opendtv@xxxxxxxxxxxxx>
- Date: Tue, 8 Jan 2008 07:20:48 -0500
http://www.broadcastingcable.com/article/CA6517409.html
CES 2008: LG Electronics Touts Mobile DTV
Displays MPH (Mobile Pedestrian Handheld) Prototypes Developed with Harris
By Glen Dickson -- Broadcasting & Cable, 1/6/2008 7:16:00 PM
Las Vegas -- LG Electronics unveiled prototype receiver products
based on the new mobile-digital-television system it developed in
partnership with transmitter manufacturer Harris at the 2008
International Consumer Electronics Show here Sunday morning.
The MPH (Mobile Pedestrian Handheld) prototypes -- which include a
mobile phone equipped with an MPH receiver chip and antenna, a
"personal DTV set" based on LG's existing personal navigation devices
and a universal-serial-bus "dongle" designed for laptop use -- were
demonstrated by LG president and chief technology officer Woo Paik
and positioned as the highlight of LG's press conference here. That
may be because LG's biggest CES news -- a new media device that will
deliver movies from Netflix to the TV via the Internet -- was
announced last week before the show.
But mobile DTV is a hot topic among broadcasters attending CES, and
MPH is competing against A-VSB, a mobile-DTV system developed by
Samsung, Rohde & Schwarz and Nokia, to be selected as the official
transmission standard by the digital-TV-standards body, the Advanced
Television Systems Committee.
LG and Harris are conducting bus rides that demonstrate the MPH
technology in action here this week, which will be attended by
members of the Open Mobile Video Coalition, the consortium of some
750 local stations that are promoting mobile DTV as a business
opportunity for over-the-air TV. Harris chairman, president and CEO
Howard Lance was on hand at the LG event, where he declared that MPH
has performed well in recent field trials in Chicago and Washington,
D.C., and that Harris would conduct more extensive commercial trial
later this year that will include consumer tracking and feedback.
LG also announced that Nielsen Media Research is developing
audio-measurement technology for the MPH system and noted that
Kenwood is showing a prototype in-car display system based on MPH
here at CES.
Lance is bullish that LG and Harris will bring MPH to market for
actual commercial deployment by February 2009, when analog broadcasts
will cease and the digital TV transition will be complete. Lance said
the consensus among broadcasters is that mobile DTV is "a way to
bring viewers back to local stations," and he is confident that
Harris and LG will win the standards battle.
"We believe MPH is the best technical and commercial solution to
provide digital television to consumers on the go," he added.
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