[opendtv] Broadband video viewing rises 16%: Nielsen
- From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
- To: <opendtv@xxxxxxxxxxxxx>
- Date: Thu, 19 Jul 2007 11:35:21 -0400
http://www.dtg.org.uk/news/news.php?class=countries&subclass=0&id=2573
Broadband video viewing rises 16%: Nielsen
Broadband video content was watched by an estimated 81m people in March.
That's 63% of the 129m people accessing the internet over broadband in
the US, according to US market research group Nielsen, and a 16%
increase on the figure last September.
Nielsen's research for the US Cable & Telecommunications Association for
Marketing (CTAM) found that broadband video had a minimal, if any,
affect on TV ratings, since broadband viewing was largely found to be
incremental new viewing rather than a substitute for traditional
television viewing.
Thirty-three per cent of respondents in a Nielsen survey indicated that
watching video over broadband increased their television viewing time,
versus 13% who indicated it decreased their traditional television
viewing.
Nielsen said widespread use of broadband video depended on content
eventually being accessible via TV screens rather than PCs.
"The growing popularity of broadband video programming makes it vital to
better understand its true impact on the viewership of and engagement
with television," said CTAM CEO Char Beales.
"This research provides an unprecedented look at how consumers are
making television viewing decisions as well as which consumers are more
likely to embrace broadband content in the future."
Lovelace Consulting 19.07.2007
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