[opendtv] Re: Bob, where are the tunerless monitors?

  • From: Craig Birkmaier <craig@xxxxxxxxx>
  • To: opendtv@xxxxxxxxxxxxx
  • Date: Sun, 15 Jul 2007 13:35:37 -0400

At 4:19 PM -0400 7/14/07, Albert Manfredi wrote:
We've seen the figures from time to time, and they are far from "virtually no one." The number suggest overall close to or beyond 30 percent OTA usage. We have seen no figures yet to show how integrated receivers might cause the NTSC users within this group to migrate to DTT. If you have credible numbers, recent ones (after 1 March 2007), please do share with us.
Me thinks Bert is confusing the percentage of homes that may occasionally use NTSC with the number of home that now occasionally use ATSC.
The 30% number is suspect even for NTSC homes. This NAB has done a number of studies about the homes that still rely on NTSC, but those numbers cannot be trusted; many people still have at least one set that can receive OTA broadcasts, but the actual percentage that still use these sets is disputed at best. And nobody wants to talk about the number of homes that just say no to TV, or only use it during emergencies.
Perhaps Bert is confused by the CEA Press releaseI posted on July 2nd. The one that stated that 30% of U.S. homes now have an HD capable display.
In that release they also gave stats on how these sets are getting their content.
"Sixty-six percent of owners who receive HD programming get their programming through a cable company. Of the remaining households receiving HD programming, 27 percent are satellite, 8 percent are over-the-air, 3 percent fiber optic service and 3 percent from the Internet. This profile mirrors the U.S. television reception profile, indicating that HD content is not resulting in a migration to or from any one television-programming provider.
But this is not the whole picture. Only 44% of the homes that have an HD capable display are watching HD content. This would lead one to assume that the other 56% either do not have an ATSC tuner or are not using it. Thus the actual number of -Off-air users is probably closer to 3.5%. 

Regards
Craig



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