[opendtv] Blockbuster Ready to Launch DVD Service

  • From: Monty Solomon <monty@xxxxxxxxxx>
  • To: undisclosed-recipient: ;
  • Date: Wed, 11 Aug 2004 00:57:28 -0400

      Blockbuster Ready to Launch DVD Service
      - Aug 11, 2004 12:26 AM (AP Online)

By DAVID KOENIG AP Business Writer


DALLAS (AP) -- Blockbuster Inc. plans to launch an Internet-based DVD 
rental service nationwide on Wednesday, a move aimed squarely at 
competitors like Netflix Inc., that have cut into the video giant's 
store-based business.


The subscription plan will let customers keep up to three movies at a 
time for $19.99 per month _ undercutting Netflix by $2. It will offer 
five DVDs at a time for $29.99 a month or eight for $39.99.


All the offers will come without late fees, which are a sore spot 
with many Blockbuster customers. Blockbuster will throw in coupons 
for free rentals in the stores.


Taking a page from the Netflix book, Blockbuster will pick up 
shipping charges if customers return the DVDs in specially designed 
envelopes.

...

      - http://finance.lycos.com/home/news/story.asp?story=43032557

 
 
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