[opendtv] Re: Barriers eroding to LCD TV adoption

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 9 Jul 2004 14:39:01 -0400

Craig Birkmaier wrote:

> The fact that some cheap boxes have been sold has little to do with
> the fact that the cost for adding multiple Demods to new TVs is still
> hovering around $300...or more.

No, Craig, it's no use insisting. The *cost* of these built-in demods
is *not* $300 or anything close to that. The *price* they are charging
might be, for the time being.

> Clearance prices on obsolete inventory are not an indication of real
> costs.

These are not clearance prices of obsolete anything. The *cost* of
brand new built-in front ends is less than $100 today. And Tom already
told us what the price of a new, non-sale USDTV STB is.

The clearance price of obsolete ATSC boxes last Christmas was probably
$199, since that was what we saw at Circuit City. New boxes were
$299 on up. But these things are changing fast, *and* those prices
belonged to stand-alone boxes, which command a 2:1 premium at least
over the built-in variety.

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