[opendtv] Re: Balancing Retransmission: And the Data Says... Advantage Broadcasters - Mixed Signals | Blog on Multichannel News
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Wed, 18 Jul 2012 18:14:53 -0400
At 5:28 PM -0400 7/18/12, Mark A. Aitken wrote:
http://www.multichannel.com/blog/Mixed_Signals/33463-Balancing_Retransmission_And_the_Data_Says_Advantage_Broadcasters.php
Jimmy Schaeffler
Jimmy Schaeffler
<http://www.multichannel.com/blog/profile/19668-Jimmy_Schaeffler.php>
Balancing Retransmission: And the Data Says... Advantage Broadcasters
Thanks for the study Mark, but please excuse me
if I am not convinced. Then again, I am
personally offended by the concept - make that
reality - that I must pay additional fees to
watch advertiser supported television
programming. Perhaps this has something to do
with the reality that i was raised watching TV
via an antenna.
;-)
The following is pure bull*#@^
*Broadcast Claims *
In The Carmel Group study, and as noted in the
chart below, study of reliable data proved that
the rise in cable TV rates comes not as a result
of content providers receiving ever-greater
fees; rather it comes from pay TV operators
raising their rates (and margins). Indeed, the
U.S. government, in the form of the FCC,
revealed these data points.
Let's be honest here. No consumer really knows
how much of the monthly bill goes to the cable
company and how much goes to the content owners
in the form of subscriber fees. But it is a safe
bet that the subscriber fees for extended basic
cable now account for 1/3 to 1/2 of the bill.
What IS important here is that MVPD rates keep
rising at rates at least 2X the inflation rate.
So the reality is that every year we pay more in
subscriber fees, and every year the MVPDs pile on
too.
THis would not be a problem, IF a real
marketplace existed. Unfortunately this is not
the case.
Carmel Group retrans chart
What was also fascinating was to compare the
core value of the broadcast TV shows, to those
of the so-called cable TV programming. As the
"relative value" chart below indicates,
considering the audience interest of one versus
the other, and considering the prices paid for
each, broadcast content providers are in a
unique position to seek more per-viewer
compensation from pay TV operators in the
future. An additional point included the fact
that when an outage occurs, consumers can still
access broadcast TV via an over-the-air antenna.
Not so unique. I know of no broadcaster who has
the balls to ask for more than a buck or two a
month for the rights to their programming. But
tens of millions of consumers are paying more
than $4 per month for ESPN.
And I do not find it comforting that broadcasters
feel that they are in a superior position because
they can with hold content from the MVPDs, but
not to worry, you can put up an antenna when the
channel that you are paying for goes away.
*In Summary*
In short, the lay of the land suggests
"Advantage broadcasters?at least for now."
DUH.
It's nice to have the politicians in your
pocket..and their money in your bank account.
The haul this election season will be
significantly more than $2 billion.
Regards
Craig
----------------------------------------------------------------------
You can UNSUBSCRIBE from the OpenDTV list in two ways:
- Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org
- By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word
unsubscribe in the subject line.
Other related posts:
