The CE vendors played a significant part in this by not understanding the bigger picture. In Europe there are many public service Broadcasters who are budget restricted, they are also spectrum limited. The BBC has more money than most but they are still relatively spectrum limited. Sky have plenty of money and spectrum and allocate it according to business needs. Sky chose side by side as they caught the CE vendors with their pants down and that was the easiest to implement. It needed no changes to their installed Set Top Boxes. Blu ray has MPEG MVC inside even if the interface is one of the supposed compatible modes like side by side. The BBC and in fact most of the other Broadcasters are not in a position to turn off many of millions of viewers just for a few to watch 3D. They have done it a few times on the HD channel but to do it on BBC 1 or 2 is unthinkable. The CE vendors did not put MVC chipsets in their receivers or set top boxes thus preventing a truly compatible service. (2D + 3D in the same service) Are there any real time MVC encoders? I am not sure. The CTO of one of the world's largest Set Top Box manufacturers told me you need at least two countries to make a major design change worthwhile. Sky own their own STB manufacture but didn't invest in MVC instead just bit the bullet on the satellite bandwidth in terms of viewer numbers. I agree with Craigs three points but also add poor 3D production values. Regards, Peter -----Original Message----- From: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] On Behalf Of Craig Birkmaier Sent: 07 July 2013 12:39 To: opendtv@xxxxxxxxxxxxx Subject: [opendtv] Re: BBC Shelves Its 3-D TV Programming Plans So it looks like 3D TV is essentially still born. This comes as no surprise to many of us, but the reasons for this failure are not well understood, at least among the CE vendors who tried to foist this technology upon the public. Here are a few thoughts: 1. 3D has always been a "fad." It has never been very realistic, but it has been fun for short features, and the occasional movie. 2. Wearing glasses is a huge negative: a. because of comfort issues and the impact of viewing your surroundings; b. because it requires your full attention to the TV; 3. Production issues - added cost and complexity. For many people the TV is not of primary interest - it is the background noise of our lives. 3D cannot make up for the lack of compelling stories. Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.