[opendtv] Aussie Minister announces Digital Australia education Campaign
- From: Neil Pickford <neilp@xxxxxxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 24 Nov 2006 22:07:18 +1000
Some Aussie DTV News
Ready, Set, Go to Digital – A Digital Action Plan for Australia
The Minister for Communications, Information Technology and the Arts,
Senator Helen Coonan, today released a $20 million Digital Action Plan
to help guide Australia’s transition to digital television.
Ready, Get Set, Go Digital – A Digital Action Plan for Australia
outlines key steps the Government will take on the road to digital
switchover and includes the creation of a dedicated switchover body –
Digital Australia – which will be tasked with coordinating the efforts
of Government, industry, manufacturers, the regulator and consumers in
the lead-up to switchover.
“As technology evolves, consumers are demanding always-on, anywhere
access to their favourite content – whether it is on the television,
their mobile phone or their computer,” Senator Coonan said.
“It is this passion for new services and improved technology that is
driving the international switch to digital. Digital television is more
efficient, more interactive, offers better picture and sound quality and
delivers innovative new services to consumers.
Across the globe Governments are considering how best to help their
countries make the digital switch. For its part, the Government wants to
work towards a Digital Australia for the many benefits it brings.
“Australian consumers will see the emergence of a range of new digital
only services to help make the digital experience more attractive. New
digital channels will emerge and current free-to-air broadcasters will
be able to boost their range of services with additional digital channels.
“In addition to improved picture and sound quality and new services for
Australian consumers, the switch to digital will also deliver a digital
dividend to all Australians by bringing to an end the costly simulcast
period and freeing up valuable spectrum for better and more efficient use.
“Over the next few years Australians will hear more and more about
digital – its benefits, new channels that will be on offer and
information about Australia’s transition to digital switchover which
will commence in 2010-2012. During the transition to digital television
the Government’s priority is consumers - we want to ensure Australians
are not left behind in the switch to digital television.
“The Government will work closely with the broadcasting industry to
ensure the transition to digital switchover is as smooth as possible and
keep consumers informed every step of the way. This is an exciting
moment for Australian television - the journey to a Digital Australia
has begun.
Electronic copies of the Digital Action Plan are available at
www.dcita.gov.au and printed copies will be available shortly.
<http://www.dcita.gov.au/__data/assets/pdf_file/53496/Digital_Action_Plan_web.pdf>
Ministers press release
<http://www.minister.dcita.gov.au/media/media_releases/ready,_set,_go_to_digital__a_digital_action_plan_for_australia>
Some Australian press reporting on the Plan
<http://www.theage.com.au/news/National/Aussies-urged-to-make-switch-to-digital/2006/11/24/1163871594585.html>
<http://www.theage.com.au/news/National/Digital-Australia-born-to-help-TV-switch/2006/11/23/1163871531784.html>
<http://www.smh.com.au/news/home-theatre/digital-education-campaign-switched-on/2006/11/23/1163871534986.html>
Neil Pickford
Canberra
Australia
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