[opendtv] Article on Brazil
- From: Bob Miller <bob@xxxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 10 Mar 2006 02:21:48 -0500
http://www1.folha.uol.com.br/folha/dinheiro/ult91u105765.shtml
translation by Babelfish
President Luiz Inácio Squid Da Silva decided that Brazil will adopt the
standard of Japanese digital TV (ISDB), as selected the Leaf. The proper
Squid must announce the decision after tomorrow. After a hard battle of
embroidery frames between the defenders of the standards Japanese,
American (ATSC) and European (DVB), the president opted to the first one
for evaluating that this proposal will bring more advantages to Brazil
and the great companies of communication of the country -- between which
the Organizations Globe. The ministers Dilma Rousseff (Civil House) and
Helium Coast (Communications) already negotiate a package of investments
in exchange for the decision. He yesterday had a meeting in the Civil
House with Japanese authorities and entrepreneurs. The government
already got of Japan the commitment of that about USS 2 billion they
will be invested for the manufacture of semiconductors (component used
in the manufacture of transístores and microprocessors, for example) and
TVs of plasma. The decision for the Japanese standard was taken last
week by Squid, that guided its ministers to negotiate with Japan the
counterparts so that the announcement produces profit politician in the
electoral year. Beyond the commitment of investments and the technology
transfer, Squid said the assistant whom the Japanese standard weighed in
the decision to allow to greater time of adaptation to the digital age
of the current devices of analogical signal. Or either, while the
Americans and the Europeans foresaw a phase of faster transistion, the
Japanese if had made use to become this longer period in a poor country
where the TV is installed in more than 90% of the domiciles. A phase of
longer transistion will result in lesser cost to the consumer, who will
have more time to continue with its current television set without
needing to buy a decoder of the digital signal or a new device already
with the equipment. The president also took in account the lobby of the
great senders of TV of Brazil in favor of the Japanese standard. He
would not be intelligent of the point of view politician, evaluates
Squid, to oppose these companies in the year where he will dispute the
re-election. More: great the TVs of Brazil says that the Japanese
standard will allow greater has controlled national on the transmitted
content. As Brazil is a country with an industry of televising
entertainment of tip, the government evaluates that it is a strategical
decision to defend the national interests of the company. Part of the PT
arrived to make pressure in favor of the European standard, species of
second placed in the criteria of the government. Despite this lobby and
the interest of the operators of telephony in the European standard,
that would allow its entrance in the content area, the government did
not obtain of the Europeans the counterparts offered for the Japanese.
In the internal quarrels, Helium Coast, former-reporter of the Globe,
argued that the Japanese standard also had bigger quality technique and
that, of the technological point of view, would be superior to the
American and the European. The standard of American digital TV was the
last one placed in the evaluation of the government. U.S.A. and the
American companies if had refused to make technology transfer and to
install plants in the country. Today, the companies who produce TV in
Brazil are practically assembly plants. The majority of the components
of high technology is imported. In the agreement with the Japanese, it
parcels out of these components would be manufactured in Brazil.
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