Craig Birkmaier wrote:
I continue to wonder why the US cellcos would allow this to happen, UNLESS the LTE overlay network were their own.
So many misconceptions here! First, there is nothing to stop the telcos from offering LTE Broadcast EXCEPT:
Egad! What lack of reading comprehension! That's what I said, Craig. Cellcos could set up such an overlay, and the implied point that you appear to have missed was, "and this would still leave no role for OTA broadcasters."
2. Content - they would need to compete for the rights for the content people WANT on mobile devices connected to LTE networks;
That's almost immaterial to this discussion, actually. If cellcos can get the right to send that content to smartphones, then they have an incentive to set up this overlay. If they cannot, then they have no incentive to set up this overlay. Either way, the original point remains. (In any event, Verizon Wireless seems to have been able to get those rights, to whatever extent they needed for Vcast.)
3. The telcos are rapidly moving to a business model where third parties own and operate the tower infrastructure;
That's also immaterial, unless you're suggesting that broadcasters should buy up those infrastructure companies and take over that job. As things are today, the original point still holds. If the cellcos can get something back for those LTE overlay broadcasts, they will be interested. If not, they won't.
4. The telcos no longer control the devices that connect to their networks.
Right. For example, this much ballyhooed new AppleTV product appears to be nothing more than a traditional cableco STB. The service providers, including MVPDs or cellcos, still have control, else I would be able to use my iPhone or Lumia on any cell network of my choosing, at the drop of a hat, AppleTV would be a true, unfettered Internet TV box, iPhones would incorporate broadcast receivers, and so forth.
In an LTE world, robustness comes from adequate cell density
I'm sure we don't need to rehash old discussions here. The point of digital FM was aside from these old discussions. As to the broadcasters being toast if they choose, presumably, anything except LTE, I can't see anything in your post that makes broadcasters less toast. Once again, for this LTE overlay to be of any interest to cellcos, and by extension to the hardware makers, there would have to be some infinite revenue stream created for the cellcos.Bert
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