On Jun 20, 2017, at 10:32 PM, Manfredi, Albert E
More like, as expected Craig goes giddy over another Apple puff-piece. Tell
me it isn't so.
"Jonny is a freelance writer who has been writing (mainly about Apple and
technology) since 1999."
The top three vendors (Apple, Samsung Vendor Group and Google) can attributeWhy is Microsoft not included in the list of Digital Giants?
much of their size to their solid alignment with the Nexus of Forces.
Microsoft was a large and influential company when the Nexus of Forces began,
having grown to market leadership during the web and e-business phase, and
has managed to pivot to remain relevant. IBM gained its size and market
dominance in the very earliest IT markets when servers, storage and
consulting services dominated. The need for these devices and services, along
with mobile phones and PCs will remain — cloud will underpin all digital
business initiatives — but they will become more commoditized and less of a
driver for new projects and spending.
Digital Giants Will Leave Their Mark in 2017
As enterprises increasingly digitalize their products and services, digital
giants (Google, Apple, Facebook, Amazon, Baidu, Alibaba and Tencent) can
become involved in, or even take over, the digital experience. Gartner
predicts that by 2021, 20 percent of all activities an individual engages in
will involve at least one of the top seven digital giants.
"Digital giants effectively become gatekeepers for any business that delivers
digital content and services to consumers," said Mr. Lovelock. "Any company
that wants to engage consumers in, or through, their digital world will have
to consider engaging with one or more of these digital giants."