[opendtv] Re: Apple TV Speculation
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Sun, 3 Jun 2012 10:20:09 -0400
At 3:41 PM -0500 6/1/12, Manfredi, Albert E wrote:
Do I want anyone's PVR function "in the cloud"? You mean, in
preference to the way VOD is made available online now? Hell no! The
only excuse for such PVR "in cloud" functions would be if the
content owners decide to eliminate all of their online VOD streams!
You may be looking at this with blinders.
If you are ONLY interested in caching programs to watch on your TV,
then a local PVR is probably the best solution.
If, however, you want to easily view this content on a smart phone,
tablet or your computer at the office, then using the cloud as a HUB
for you content makes sense. This is the direction that Apple
appears to be heading, especially for media purchased from their
ecosystem. Buy a song and it shows up on all of your devices - the
cloud facilitates the transfer to all enabled devices.
This can extend to other forms of content as well. For example you
may be reading an E-book that you downloaded to your tablet, then
desire to continue reading on your phone. The cloud can synchronize
across multiple devices, so that when you choose a different device
it is parked where you left off...
And then there is management of photos - snap a picture and it winds
up in your photo library on other devices - like your TV - along with
location data to indicate when and where the picture was taken.
Apple does not assume that you store, or stream everything from the
cloud - it makes the process of synchronizing content across multiple
devices virtually automatic. I expect this will be viewed favorably
by consumers if Apple drives deeper into the TV market, as the big
screen in the family room is the most likely place where you will
share content with family members and friends.
Regards
Craig
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