[opendtv] Re: "And while the broadcast business has big problems in general..."
- From: William Smith <wsmith@xxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 27 Jan 2006 10:01:15 -0500
Sorry for the double post...
There is nothing to stop a local affiliate from developing a "homegrown"
television service.. For example here in Kentucky you could easily build
a television service around basketball and UK and U of L archives. Two
stations (one from each market) could easily go together and split the
startup costs and promote it as both a service available by DTV... by
using ATSC set-top units an SD version of the signal could be made
available for cable systems. By using set top decoders at cable
headends, KET2 has more than 60 percent cable penetration..
Stations have to take control of their future..
Craig Birkmaier wrote:
> At 1:32 PM -0500 1/26/06, William Smith wrote:
>
>>Craig...
>>
>>Please see the KET web site..
>>
>>http://www.ket.org/dtv
>>
>
>
> The .org says it all.
>
> PBS affiliates are in a very good position to capitalize on the DTV
> transition; multicasts allow stations to proliferate content to
> different audiences at the same time. But commercial broadcasters do
> not have the same options as public broadcasters. A commercial
> network affiliate cannot provide multiple access points to most
> network programs, and they must pay for each run of the syndicated
> programming they use to fill out their schedules.
>
> For what it is worth, I think that PBS is on the right track here.
> Ratings may even be going up as the checkerboarding of programs allow
> affiliates to accumulate audiences rather that playing the old
> "appointment TV" game. Maybe affiliates could even have one channel
> in the multiplex exclusively for selling "memberships."
>
> ;-)
>
> Out of curiosity, what do you do during membership drives? does the
> entire multiplex revert to the single program stream that is
> soliciting membership fees?
>
> Perhaps the next step for commercial broadcasters is to push for
> memberships...
>
> But why bother, when you can have the cable and DBS companies just
> force every subscriber to pay a monthly fee for your channel?
>
> Regards
> Craig
>
>
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--
----
William B. Smith - Special Projects Engineer Email: wsmith@xxxxxxx
Technology Division ----------------------
Kentucky Educational Television
600 Cooper Drive
Lexington, Ky. 40502-2296
Ph. 859-258-7088 Fax 859-258-7399
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