[opendtv] Re: "And while the broadcast business has big problems in general..."
- From: Craig Birkmaier <craig@xxxxxxxxx>
- To: opendtv@xxxxxxxxxxxxx
- Date: Fri, 27 Jan 2006 07:44:46 -0500
At 1:32 PM -0500 1/26/06, William Smith wrote:
>Craig...
>
>Please see the KET web site..
>
>http://www.ket.org/dtv
>
The .org says it all.
PBS affiliates are in a very good position to capitalize on the DTV
transition; multicasts allow stations to proliferate content to
different audiences at the same time. But commercial broadcasters do
not have the same options as public broadcasters. A commercial
network affiliate cannot provide multiple access points to most
network programs, and they must pay for each run of the syndicated
programming they use to fill out their schedules.
For what it is worth, I think that PBS is on the right track here.
Ratings may even be going up as the checkerboarding of programs allow
affiliates to accumulate audiences rather that playing the old
"appointment TV" game. Maybe affiliates could even have one channel
in the multiplex exclusively for selling "memberships."
;-)
Out of curiosity, what do you do during membership drives? does the
entire multiplex revert to the single program stream that is
soliciting membership fees?
Perhaps the next step for commercial broadcasters is to push for memberships...
But why bother, when you can have the cable and DBS companies just
force every subscriber to pay a monthly fee for your channel?
Regards
Craig
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