Here's the yarn http://www.nytimes.com/2009/02/08/business/media/08digi.html?_r=1&scp=4&sq=s creens&st=cse CPMs in tv and cable are down, Craig, because the auto category (local individual dealers, local dealer group, and national) disappeared in the fourth quarter. It's not exactly kosher to equate long-term societal trends with short-term ones driven by topical market forces. When was the last time you saw a PM newspaper? They competed with afternoon traffic. We had one in San Diego (which I delivered as a kid) until 1992. And, as the article points out, the size of the audience for tv hasn't declined; it's just spread among more players, and sometimes people are working on one screen while nominally watching another. However, I don't think Nielsen counts that case as watching TV ... John Willkie -----Mensaje original----- De: opendtv-bounce@xxxxxxxxxxxxx [mailto:opendtv-bounce@xxxxxxxxxxxxx] En nombre de Craig Birkmaier Enviado el: Tuesday, February 10, 2009 6:38 AM Para: opendtv@xxxxxxxxxxxxx Asunto: [opendtv] Re: Analysis: TV Marketers Pull Back Upfront Buys: What Happens Next? At 11:51 AM -0800 2/9/09, John Willkie wrote: >Funny that you didn't provide the NY times article from yesterday that >mentioned how tv (including cable) is faring better these days than radio >and print, because people are attracted to screens and not reading. > >Did you miss that one? Or, did it not match your preconceived notions? > Yes I missed it. And I can't find it on their site today. Feel free to post articles/links if you think they are relevant to our ramblings. Print has been in decline for decades. The Internet is the straw that broke the back of the newspaper industry. Radio is similarly challenged by a variety of new technologies that help people escape the ads. TV is not faring much better, but they have done a good job convincing people that having a TV on in the background -as is the case as I type this message - is time spent watching TV. The point is that CPMs for TV are now declining after five decades of growth, even as the size of the audience has declined. Regards Craig ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line. ---------------------------------------------------------------------- You can UNSUBSCRIBE from the OpenDTV list in two ways: - Using the UNSUBSCRIBE command in your user configuration settings at FreeLists.org - By sending a message to: opendtv-request@xxxxxxxxxxxxx with the word unsubscribe in the subject line.