[opendtv] Re: Analysis: Should Apple Buy Hollywood?

  • From: "Manfredi, Albert E" <albert.e.manfredi@xxxxxxxxxx>
  • To: "opendtv@xxxxxxxxxxxxx" <opendtv@xxxxxxxxxxxxx>
  • Date: Fri, 3 Feb 2012 20:37:52 -0600

Craig Birkmaier wrote:

> Thanks Dan - Bert completely missed the target once again...
> The problem is finding the content, and even more important,
> promoting it.

And Craig, as always, argues in circles.

As I said, for small operations, it makes sense to get on sites like Hulu. Or 
even that international site I pointed to. You certainly don't need to use this 
as an excuse to wall up the Internet. Which is exactly what the article was 
suggesting. The bottom line is, with premium material available to everyone, 
small productions MAY end up with a larger audience than before, or may equally 
disappear faster than before. There's no getting away from that.

The Internet brings gymongous choice. Simple fact. You might think it's good to 
reduce that huge amount of choice by colluding with ISPs, to have the ISP 
filter out most of the TV content to make your content easier to find. That's 
what Craig's article was saying c/would happen. If so, I think you'll get a 
huge backlash from consumers. And also from the FCC. It would give the FCC just 
the incentive it needs to start regulating the Internet big time.

> But the sad fact is that TV viewers have become accustomed to a
> medium where cross promotion is nearly as important as the
> content itself.

I'm not sure where this is headed, even after reading what you wrote. Kind of 
lead nowhere. What about cross promotion? It can still take place, or not, 
whether over the Internet or over an MVPD. Not to mention that search engines 
can place ads, including cross-promotional ads, on their GUI. I just don't 
understand why you went on about this.

> Thus far, the media conglomerate has exhibited the ability
> to deflect the inevitable disintermediation from the Internet.
> They have been able to do this because of their close
> relationship with the politicians, who give them monopoly
> power and exemption from anti-trust concerns.

This makes no sense. The reason conglomerates keep much of their stuff off the 
Internet, and use MVPDs instead, is simply their own greed. They want the dual 
revenue streams. As the article pointed out, they might be able to do the same 
thing by colluding with ISPs, as intermediaries.

No one can force the content owners to put their stuff out there, or not to do 
so. The politicians aren't the ones "allowing" the congloms to keep much of 
their stuff on MVPDs and off the Internet.

Come now.


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